I’m a fan of the TED Talk with Simon Sinek ‘How great leaders inspire action’. And so I’ve watched and read many of Simon’s videos and blog posts.
In one of them, I remember he mentioned a study with a group of students.
They gave the students only one task to do and divided them into two groups. The first group had to do that task as many times as possible. The second group had to do the best possible task but only once.
Guess which group did the task the best? The first group.
Because they did again and again, they learned, and in ways the second group could have never. So, even if the second group had to do the best possible task and did work hard for it, the first group outperformed them.
It’s the same with your social media.
Don’t waste time thinking about how to make it perfect. Practice makes perfect. So practice, practice and practice again.
Comment as much as possible. Post as much as possible. Use as many platforms as possible.
If you can only use one platform, comment 5 min here and there and post three times a week, then do that. If you can comment for an hour and post every day, then do that too.
The more you do, the better you get.