Google can bring as much as 49% of the visits to your website. In the same study, Facebook only brought 29%. It’s 40% less. I don’t know you, but when I get a 40% discount on a price, I’m super happy. It’s a big discount. So Google is important. But… …

This morning, I talked for an hour with a client who’s also a queer photographer. Most of our talk was about why they do what they do and who their customers are. Who do you do it for? That is the question you need to answer to promote your craft…

Eureka! You have that bright idea. You’re now launching your startup. It’s brand new. And nobody knows about it… Social media is, for sure, the place to start. But how? It depends on what you do and on who you do it for. Let’s take two different examples… Let’s say…

This is the second edition. If this goes well, I intend to make it a series… We’ll see. And I’m curious, what do you think about it? Do you like it? Or not? Tell me! During this interview, we’ll talk about: Nico and his space, Mein Hub different services a…

To train, you design logos and post them on dribbble. Sometimes, other designers come to comment. But what about your potential clients? There’s a high risk that they won’t find your design. They might not even be on dribbble. Where are there then? And how can you find them? The…

This is the first interview, and LinkedIn Live event. So exciting, and scary… Thank you so much to Vidur Pratap Bansal who accepted to join me in this adventure. During this interview, we talked about: Vidur and his space, Workcave how to make your first hires the coworking industry in…

On social media, you depend on their algorithm. Your posts are swallowed by an ocean of other posts. The day they decide to stop their services, you lose all the connections you spent time building. On Google, you depend on their algorithm too. …

We’re Tuesday 8 pm, you’re at a networking event. The presentations are over, now everybody has a drink in hand, some exchange cards. You walk up to a group of people and chat about the talk you just listened to. The infamous question comes in: ‘What do you do?’ ‘Oh…

You had a tough day today. You wrote a deep, emotional post about it and are about to send it but… … what if it goes wrong? What if the wording isn’t good and it gets misunderstood? What if most people have the opposite opinion and get offended? What if…